Alright, it's been a while since we've added any blogs so I felt it reasonable to make this one a bit lengthier than the rest. Feel inclined (okay, okay, maybe not inclined but something close to that) to post a comment and add a rating to this blog.
So, everybody seems to know of the downward spiral of the economy. Dangerous inflation and fear of losing property doesn't make one's life any easier.
You know what happens with businesses too, with less funds you can't support as many staff so you have to let a few (and maybe more) of them go. This appears to be the correct or only "solution" to "save" money but try to think of what will happen when this economy picks up again. Your company will have made a recession and shrunk to a fetal state thus production becomes very minimal.
By the way, the economy will pick up again, just look at the Great Depression of the early 20th Century. Things were horrible with people living in the streets but somehow we managed to pick ourselves up.
Here's what Microsoft® Encarta® Online Encyclopedia 2009 had to say, "The Great Depression saw rapid declines in the production and sale of goods and a sudden, severe rise in unemployment. Businesses and banks closed their doors, people lost their jobs, homes, and savings, and many depended on charity to survive. In 1933, at the worst point in the depression, more than 15 million Americans—one-quarter of the nation’s workforce—were unemployed." "The stock market crash announced the beginning of the Great Depression, but the deep economic problems of the 1920s had already converged a few months earlier to start the downward spiral. The credit of a large portion of the nation’s consumers had been exhausted, and they were spending much of their current income to pay for past, rather than new, purchases."
Here's a funny point which I think applies to the current economic state, it is also from Microsoft® Encarta® Online Encyclopedia 2009. "It is a common misconception that the stock market crash of October 1929 was the cause of the Great Depression. The two events were closely related, but both were the results of deep problems in the modern economy that were building up through the “prosperity decade” of the 1920s." Now, what I think is the deep problem we will have to save for another blog or two but I think you get the idea.
The solution is to actually promote. Don't ever reduce the money you spend on promotion. In fact, promote even more. Promote as if your life depends on it and I suppose one facet of it does. This is your way out of the "dangerous economy", promote and when all of the economic gibberish has blown away you will be tenfold stronger than the competition. An analogy is of a person's body when they are sick, when the body is ill, you don't want to reduce your intake of good proteins, healthy fats, vitamins and minerals to substitute that with junk food and candies. No, you want to eat as healthy as you can, sleep plenty and get something productive done. I don't know how many times I have felt sickly only to complete something that has been sitting around waiting to be done with the end result of myself feeling much, much better.
I wanted to share one last quote with you which I found paralleled my analogy on the body and a business. This is also from Microsoft® Encarta® Online Encyclopedia 2009, "The crash affected the economy the way exposure to cold affects the human body, lowering the body’s resistance to infectious agents that are already present. The crash reduced the ability of the economy to fight off the underlying sicknesses of unevenly distributed wealth, agricultural depression, and banking problems." The encyclopedia doesn't go into how promoting is like carrying a portable heater around with you. :>
Signing off,
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"Great Depression in the United States," Microsoft® Encarta® Online Encyclopedia 2009
http://encarta.msn.com © 1997-2009 Microsoft Corporation. All Rights Reserved.
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Our online marketing consultant recently shared a personal do-it-yourself story that we think you and your clients will appreciate. Roberto and his wife Sami decided to take on a master bath improvement project for their current home. They managed to pull off a beautiful improvement that looks like it could have been done by pros.
While Roberto and Sami did a great deal of work on their own, they had some trepidation about prepping their new shower for ceramic tile. "We did great deal of work on our own, including demolition, insulation, drywall, cabinetry install and the tile floor; but I really wanted to make sure that our tiled shower walls were water tight," said Roberto. They decided to bring in a professional for the shower wall prep, and were extremely pleased with the end result. Roberto and Sami are friends with a couple who did a master bath improvement that ended up with a tragic leak beneath their intricately stone tiled shower. Roberto took the advise of this same couple, and considered the help of a professional for this step in their bathroom tile. The professional tile installer was hired to prep the wall and install the tile for the shower walls. The grout work and curved curtain rod pictured here were left for Roberto and Sami to work on.
Hiring a professional, in this case, allowed the homeowners of this story to finish the job knowing that the shower was water tight. Find out how Tile Plus can help you begin or complete a complex tile project. Whether it's ensuring that shower walls are water tight, or that intricate section of your tile project turns out exactly as you envision it, you'll be happy that you chose Tile Plus to help out. Afterall, we are the place where tile becomes an art.
David
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